Category: Publishing

Advice In Context and Style Guides

Advice In Context and Style Guides

I come across writers all the time who are bucking “the system” and posting rebellious tweets or Facebook messages about how they’ll keep their adverbs in (thank you very much) and how much they hate editors and how much they’re keeping very single dang comma. While I don’t always agree, I understand the frustration and backlash against what they see as prescriptivist, pedantic nonsense.

As you may have come to expect from me, I’m going to be straight with you here: they’re not all wrong.

The problem with a lot of the writing advice I’ve read, seen, and had given to me even by well-meaning and experienced authors has been that it lacks context. Let’s look at, for example, the injunction against using adverbs in prose. The reality is, adverbs have an important and valuable function. They’re a part of language for a reason, and I won’t tell you otherwise. The sticking point that isn’t usually explained along with the “avoid adverbs” advice is that you should avoid them when a stronger verb is available. The example I always give is: “he ran quickly” vs. “he sprinted.” In this example, “ran quickly” is redundant due to the presence of good, descriptive, solid verbs that could be used in place of it, so it weakens the writing.

As in all things here, adverbs (and pretty much everything else, if I’m honest) should be used like you use salt in cooking: The correct amount of salt enhances a dish, too much destroys it, and everyone’s taste differs. Also, certain genres are more forgiving of some types of tropes and language uses than others. YA would likely be more accepting of adverbs than, say, epic fantasy. The readership has different expectations.

Note: I am NOT in ANY WAY implying that epic fantasy is superior to YA. It’s not. They’re just different. I love both genres.

And this is just one example!

As someone who hangs out in writing circles and dispenses advice, the key for most things authors wrestle with is context. An “info dump” (aka. expositionary passage) is utterly necessary in some genres and places. There are right and wrong ways to go about it, but in SF/F you just have to get the world building out there sometimes, which means dropping it on your readers. In some subgenres of fantasy (like epic fantasy) readers live for the Tolkien-esque descriptions of kings and queens of old and historical events and so on. I think space opera sci-fi has a similar bent.

My point here is that writing advice shouldn’t be discarded wholesale, but contextualizing the rules to explain what, where, when, and why too often goes by the wayside. That’s how you end up with the idea that all adverbs are forbidden and any setting information is info-dumping and all the other misguided advice.

My point here is that writing advice shouldn’t be discarded wholesale, but contextualizing the rules to explain what, where, when, and why too often goes by the wayside.

E. Prybylski

Unfortunately, as a byproduct of that misguided advice, you end up with authors ready to heave all convention out the window and end up hateful and suspicious of editors. I’ll admit to being kinda sus, but so long as we’re not playing Among Us you’re probably okay. Probably. All joking aside, though, editors aren’t all pedants. In fact, the vast majority of the ones I know see variations in language as healthy and something to be celebrated. Also, we want to support you, not tear you down. That wouldn’t help anybody.

Another thing most people don’t tell writers is that grammar and punctuation has multiple styles. Most folks wouldn’t know AP from Chicago, and that’s why we editors have a job. Beyond that, many publishers (like mine for example) have in-house style guides that cherry-pick the punctuation norms we prefer. Oxford Comma? Style. Spaces around em-dashes or ellipses? Style. Using UK or US spelling? Style. Commas as breaks in ways other than strictly defined? Depending on their use, it could be pulling on older styles of comma usage. Also a style.

The key thing, however, is that whatever you do, do it on purpose. If you are messing up and trying to cover your butt by claiming you, uh, meant to do that, it’ll be obvious. I always advise to my clients to learn the rules first. Learn the irritating, pedantic, prescriptivist rules. Then once you know them, have internalized them, and understand them, at that point you can start breaking them. If you are doing things out of ignorance, there’s a good chance you won’t be able to back things up and will just be wrong and inconsistent. And that won’t be a good look for you.

However you choose to go about it, consider making your style guide something you codify. Do you spell it “gray” or “grey?” I infinitely prefer “grey.” I don’t have a good reason why except for the fact that I grew up reading UK authors, and some of their spellings and conventions leaked into my internal lexicon (thanks, Anne McCaffrey and Tolkein). This style guide serves two very specific purposes. The first is to make sure your work is internally consistent. If you are consistent in how you do or do not use specific linguistic tools, it shows you are doing it on purpose. Now, there’s a chance that you’ll be wrong (I have an author who struggles with terminal punctuation in dialogue, for example), but if you’re consistent it’s also easier to fix with find/replace. Second, this style guide will be something you can provide to your editor so they know what you want when they’re editing your book. While they may have feedback to give on your style guide, if they know your intent, it will require less of an attempt at mind reading.

One thing to note, however, is if you are traditionally publishing, the publisher will have a house style guide that will supersede your own. You may not get a say in it at all, and at that point you’re rubbing up against the realities of traditional publishing. While it provides you with the benefits of not having to do and source everything yourself, you lose certain elements of creative control and are bound by the regulations of the publisher. The good news is, though, publishers have reasons why they want things the way they want them, so it’s not just arbitrary, and they aren’t going to ruin your book. Well, any good publisher won’t, anyway. I can’t account for jerks.

E. Prybylski has been in the publishing industry as an editor since 2009, starting at Divertir Publishing and eventually partnering with her close friend Richard Belanger to begin Insomnia Publishing.

Ever since childhood, E. has been an avid reader and writer of fantasy. The first chapter book she remembers reading is The Hobbit, followed swiftly by most of Anne McCaffrey’s Pern series. In high school, she perfected the skill of walking while reading without slamming into anyone. Mostly.

When she isn’t reading or writing, E. is an active member of the Society for Creative Anachronism and has a B.A. in European history from SNHU. In addition to her many historical pursuits, E. is a musician of multiple instruments, a cat mom, and a loving wife to her husband, J. E. also speaks out for the disability and chronic illness communities being a sufferer of chronic migraines and Ehlers-Danlos Syndrome.

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7 Classic Query Blunders

7 Classic Query Blunders

I started my career as an acquisitions editor and still deal with acquisitions. Through that experience, I can tell you there are a few things that will always make me stomp my feet and scream. In fact, I may even throw my hands up. Queries are a hard part of writing, but there are a few things you absolutely must get correct to avoid being sent the dreaded form rejection letter. While I’m not saying you’ll absolutely be accepted if you avoid these mistakes, your likelihood of acceptance is vastly higher.

Without further ado, let’s get into it.

  1. Not following guidelines.
    While a lot of writing has things that are wibbldy and wobldy and wishy-washy, query guidelines are not. We ask for specific things because they’re what we absolutely need to know, and we need that information as efficiently as possible. For example, if someone sent my company, Insomnia Publishing, an erotica novel to publish, I’d reject it without looking at the rest of the query. No offense to erotica (I have erotica writers I’m close to, and the genre’s dandy in my book–hurr, I made a pun), but we aren’t a romance/erotica publisher. We are only speculative fiction.
  2. Writing “fun” queries.
    If you’re writing a query as the main character or trying to do something funky with fonts or images, please don’t. I know you’re desperately trying to stand out in my inbox. But making the background of your email lime green and your text fuchsia will cause me a migraine and net you a rejection out of hand. It does make you stand out, that’s for sure, but standing out doesn’t always mean good things.

    Write me a query that’s honest, to the point, contains the information I need, and is polite and well-formatted. That will make you stand out. If you want to use a font that isn’t Times New Roman, Size 12 (that’s the industry standard), feel free to use other easy-to-read fonts like Garamond, Georgia, Cambria, etc. While I can’t speak for other editors (and if they list a font requirement in their guidelines use it), so long as it’s easy to read and standard, I won’t complain.

    Unless you send me a query in Papyrus. Just. . . just don’t.
  3. Word counts outside of what we ask for.
    This won’t be an immediate failure unless it’s dramatically outside our maximums and minimums. Our listed maximum is 120k words for high fantasy and historical novels. If your novel is 130k words, I won’t burn your query in effigy. If it’s 220k words, I will probably pour myself a glass of Moscato, pop some fruit in that, drink it, and send you a rejection.

    While you can argue until you’re blue in the face that if writers like Stephen King and George R. R. Martin can do it, so can you, it doesn’t mean we can afford to take that risk at this point in time. The overheads are going to be outrageous. The cost to edit, format, and (assuming print) print and ship that is going to be horrendous. Unless you’re Stephen King magically sending me a query (Hi, Mr. King, I’ll accept anything you send me), you’re going to have to abide by what we can see as acceptable risk.
  4. You haven’t explained your genre well.
    This part is hard, and I get that. But if you send me a book and describe it as a fantasy/historical/cyberpunk/paranormal/sci-fi/romance, I am probably going to go right back to the wine. In fact, just writing that makes me twitch a little. While it’s tempting to try and label your book as every genre it might cross over into, I really just need the main details.

    If it’s a cyberpunk/fantasy? Great. I’m a Shadowrun fan. I can grok that. But when the genres don’t make sense together or you don’t explain it well, I’m just going to be confused and turn it down. I need to understand what I’m looking at immediately. If you can’t make that clear, your book is too complex and needs revision, or you don’t have a clear enough view to market it.

    Part of this question about genre comes down to: who is the target market for this book? If I can’t pinpoint a target market of people who will want to buy this, I can’t sell it. If I can’t sell it, I don’t want to publish it.
  5. Your query is poorly-written.
    If your query is full of grammatical errors and questionable word choice or excessively over-written, I am going to expect that of the book. We’re all human, and if you have a typo in there (like for some reason I write “youo” like 98% of the time I type “you”) it’s not going to break you. But if it’s written with heavily passive voice, purple prose, or an obvious and poor understanding of sentence construction, it tells me the book is going to be the same. Perfection isn’t necessary, but being solid and clear? Yeah, that’s a requirement.
  6. Your tone.
    I’ve been in this industry long enough that most of the time I can identify a nightmare client from tone. I have received hundreds of “you’re just a literary hack who doesn’t understand my genius” responses over my decade working in the industry. I can recognize the author who is convinced that they are the embodiment of Tolkien or Heinlein. If you strike me as someone who will be an utter nightmare to edit, you’ll get a rejection.

    I know that sounds harsh, but for every person who is too full of their own genius that they cannot understand why I’d want to change a single comma, there are dozens of brilliant, motivated authors eager to learn and improve and willing to work with an editor.
  7. Your marketing plan is disorganized or non-existent.
    My company has recently started requiring marketing plans from our authors in the query. It doesn’t need to be huge, but it has to show that thought has been put into it and that you’re willing to do the work needed to make your book a success. This is because we have run into situations where authors refuse to market, cannot market, or have no plans whatsoever to market, and as a result they do nothing to help move books. While marketing is a complex subject for another blog, know that coming to the table with a plan with clear, actionable steps (even if it’s something as simple as: weekly blogs, engage on social media to grow readership, blog tours) will make you instantly more appealing.

    While I have no problems helping our authors market and giving them all the tools I know of, I am not a publicist, nor does my company have the money to hire one. They’re expensive. And if we did hire one, it would be to work with us on some of our bigger titles, not every single one. (Much as larger companies only will have 2-3 major titles per quarter/period that their publicists focus on.) Marketing falls to authors a lot of the time, and there’s only so much we can do about it.

    In reality, there’s also only so much I can do for an author. I cannot build an author page for you, make your Facebook author page and populate it with content, create an official author Twitter for you, or write your blog posts and develop your email list for you. Those are things I absolutely cannot do for you even if I wanted to. So go into it with a plan if you can, and do some study ahead of time to learn at least a little about what’s needed.

    IngramSpark has a good checklist of how to handle a book release and what to do when, so I’ll leave the marketing conversation here and let you read that checklist to help you plan things out.

This is by no means a complete list of things that might turn an acquisition editor off, but it covers the big ones that come to mind when I think about queries. I know some of these may sound a little harsh, but try and remember that acquisitions editors often deal with hundreds of emails a day for larger companies. Our process is usually streamlined to be as efficient as possible and allow us to spend as little time as possible reading a query before making a decision on it.

I’ll be frank, too, I often make a decision on whether or not I want to read more of the story based on reading the query, the first paragraph or two, and then glancing at the synopsis. While I may read the whole two chapters we ask for if something grabs me (if it does, go you!), but I am operating purely on: “Does this fit? How much work would this take to publish? If we put in the work, will the author fulfill their end of the bargain?”

An author’s job doesn’t end when editing is over. In fact, it’s just beginning when you sign the contract because, beyond writing, you have editing and then marketing. It’s not all sunshine and roses to get an acceptance letter; you have to keep pushing if you want to be successful. If you don’t, nobody wins.

Also, as an aside, in case you were wondering, yes, the title of this does resemble a Princess Bride quote. Just know that Princess Bride quotes are always lurking. Waiting. Stalking me. And now you know my dreadful secret: if you think it might be a pun know that it probably is.

An author’s job doesn’t end when editing is over. In fact, it’s just beginning when you sign the contract because, beyond writing, you have editing and then marketing.

E. Prybylski

E. Prybylski has been in the publishing industry as an editor since 2009, starting at Divertir Publishing and eventually partnering with her close friend Richard Belanger to begin Insomnia Publishing.

Ever since childhood, E. has been an avid reader and writer of fantasy. The first chapter book she remembers reading is The Hobbit, followed swiftly by most of Anne McCaffrey’s Pern series. In high school, she perfected the skill of walking while reading without slamming into anyone. Mostly.

When she isn’t reading or writing, E. is an active member of the Society for Creative Anachronism and has a B.A. in European history from SNHU. In addition to her many historical pursuits, E. is a musician of multiple instruments, a cat mom, and a loving wife to her husband, J. E. also speaks out for the disability and chronic illness communities being a sufferer of chronic migraines and Ehlers-Danlos Syndrome.

Why Publishers Won’t Steal Your Book

Why Publishers Won’t Steal Your Book

Disclaimer: I am not a lawyer or an expert in the law. My understanding comes from contact with people who know more than I do about US copyrights. If you have questions or concerns, please contact a lawyer.

Let me start by saying there is no accounting for jerks in the world, and there are jerks. However, the vast majority of publishers fall into the category I am going to describe in this blog for the reasons I give. There are also authors who plagiarize or steal other authors’ works (and I don’t mean fanfic writers–you folks are fine in my book). However, I have yet to meet a publisher who would steal an author’s book.

The reality is this: the cost-benefit analysis doesn’t add up when it comes to stealing your book.

Even if you were the next Tolkien, Martin, King, or Hemingway, the reality is that there is so much work and money that goes into investing in a book to be published that stealing your work to publish without you wouldn’t be worth it. On average, one pass of editing for one of my clients is between $800-$2000, depending on the type of editing and length of the novel. When we are publishing a book, there is a minimum of three passes ($2,400) plus typesetting (another $750 minimum), cover design ($250+), an ISBN ($50ish), uploading to Ingram ($25) and so on. By the time it hits the market, we’ve spent around $5,000 in work and assets on this book. And that was calculated with the absolute minimum in editing. It’s usually closer to $1,200 per pass worth of work.

The reality is this: the cost-benefit analysis doesn’t add up when it comes to stealing your book.

E. Prybylski

And that’s a clean book that doesn’t require extensive work. (Not that we’d take a book that does for exactly the reasons above).

Also, royalties tend to be around 15% net for print books and 35-40% net for ebooks. Most of the time, after Amazon, Ingram, and other parts of the distribution network take their bites, a book that sells for $15.00 as a print book might net a $4.00-$5.00 profit for the publisher. And 15% of that is about $0.75 per book that goes to an author. For ebooks, you’re getting 40% of the 30% the publisher makes off of your $5.99 book. Or about $0.10. Sure, if you sell hundreds and hundreds of books, that will add up over time, but it would require a huge success for that to be worth the fiscal risk of being taken to court.

Then, of course, there’s the fact that, legally, copyright in the US begins the moment you start writing your book. Even before you register it. This means that even if you pitch your book to publishers/agents before you’ve obtained a copyright through the process, you are protected. While defending your copyright in court is easier when you’ve obtained a copyright from the government, it’s certainly possible. And if someone does steal your book, you can sue them into oblivion.

None of these costs have taken marketing into account yet, either. Which is time-consuming and can be expensive depending on the routes you choose.

From a purely dollars-and-cents point of view, the math just doesn’t add up for a publisher to steal your book and try and cut you out of the deal. The amount we have to invest into every book we launch means that, before we could rake in that sweet, sweet, illicit dough, we’d have to invest a lot of money, hope you don’t catch us, and then put the book to market and spend even more money and time on marketing all while Snidely Whiplash twirling our collective mustaches and hoping you don’t notice.

The long and short of it is, it just isn’t worth it. No offense, but your book isn’t worth that risk and that investment if we could get taken to court over it. No matter how good it is, your book just isn’t good enough for me to risk my livelihood, future work, mortgage, and future children’s college funds over on the wild guess of a return.

Besides. I’m an author, myself. I don’t want to steal your books. I have my own I’m publishing.

Now, are there cases where authors will steal each other’s ideas, and stories. There have been a lot of lawsuits over it, and that is something to watch out for (which is why I strongly discourage authors from writing anything on Wattpad unless they’re making it public forever and never intend on trying to make money from it). You should be careful who you share your manuscript with before you copyright it and/or publish it. That’s a thing you should be aware of. I’m not saying not to workshop things with fellow authors (again, the vast majority of them have their own projects and genuinely don’t want to steal yours), but you should be conscious and aware of things and use caution.

Ultimately, you may well want to copyright before querying, but not because the publisher is likely to steal it from you. In fact, they may well expect you to have copyrighted your book in advance. It’s an important part of the process, and you should do it. However, it’s got nothing to do with publishers stealing your writing.

Lessons Learned and Where I Am

Lessons Learned and Where I Am

As we prepare to launch Insomnia Publishing’s newest release, First Favor (the third Sam Archer book), I am kind of reflecting some on the things I’ve learned about editing, publishing, and writing over the last few years. While I’ve been a bit quiet on the blog front, I’ve been very busy on the life front. And on my career. This is likely to venture into the personal, so you are going to learn a bit about who I am and what my life is in this blog. It’s not really about writing advice, but maybe you’ll learn something? I don’t know.

Over the last couple years, I’ve been re-thinking my approach to editing, writing, and publishing. I’ve been giving deep thought to what I want, what I need, and what direction I want to take. Both with my company (the aforementioned Insomnia Publishing) and with my editing. I’ve spent a couple years studying editing and really giving deep thought into what services I provide, what my price points ought to be, and whether or not I am over- or under-charging. What kind of editing I do, and how I want to approach things in the future.

I also started writing the first book I’m publishing. I started Fallen in the middle of last year and finished the last draft of it earlier this year. I signed a contract with my own company (I have an in with the acquisitions editor) and have my novel in editing. Seeing the editing process from the other side with another editor has given me some insight into the “user” end of the experience. Though I will say my editor is a delight and very easy to work with. We are old friends, so there’s no sting or distrust there.

I also am switching software for my typesetting. Given the outrageous costs of Adobe, I was still using CS3 to work on my book covers and typesetting. It still works, of course, but I run the perpetual risk of losing the software and my ability to do the work if I lose the key and install disks since it’s no longer supported, and Adobe really doesn’t like the fact that I’m still using it and not paying the astronomical fees to update. Or paying monthly for access to their software. Which, frankly, is just abhorrent to me. I am, maybe, old fashioned in the sense that I prefer to buy my software and not rent it.

In doing that switch, I am re-visiting how I do my cover art and typesetting (I’m now using Affinity’s suite). While I’ve read reviews that it’s not as good as Adobe is, I can say with certainty that it’s a far cry from using CS3 (a software suite from around 2005), so anything it doesn’t match up to with Adobe certainly outstrips what I had. This has changed my work flow and made me faster and given me more versatility with my covers. It makes things easier to design the way I see in my head, too, which makes all the difference. For example, I had to re-typeset First Favor Sunday night into Monday after realizing that the file had un-typeset itself. A page had been deleted somewhere, and the manuscript was a disaster as a result.

While I was working on it I figured out some ways to make my life faster, make things more efficient. I’m always adding things to my process and learning new things while I work. Which, honestly, is one of the things I like best about this line of work. There’s always a way to refine what I’m doing, smooth things out, discover new details of the programs I use. It’s a never-ending process, and I love learning more in order to be better at my chosen vocation. I could list these little shortcuts, but I expect most of you would have your eyes cross if I discussed it. Typesetting is a highly technical field mixed with wizardry and a love of fonts. I am, in fact, a horrible font nerd at this point in my life, and I could probably spend a solid half-hour babbling about fonts, readability, and qualities you’re looking for in one if prompted. Or, if you’re unlucky enough to meet me at a cocktail party, unprompted.

In addition to that, I’ve been working on better ebook formatting and trying to learn how to embed fonts to let me use chapter headers and dropcaps. For example, in First Favor, I use a dropcap on each chapter in the same font as the chapter headers and the title page (and the cover). It’s “Chapbook” in case you were wondering. (I am sure you weren’t.)

I do like Chapbook.

Lessons in editing are a different kettle of fish than typesetting and cover design, of course.

Over the last few months I’ve done some book coaching for some lovely clients, both of whom need different things. I’m not going to get into their requirements because that’s personal, but it’s given me a different perspective on what I do. Walking someone through the process of writing their book and encouraging (and holding accountable) my authors is very rewarding. I love seeing them blossom and develop and meet goals. I’ve not done writing coaching in a formal way before, but I’ve been working with authors in my Discord group regularly. It’s not as detailed or as intensive as coaching, but I pop in, give lectures almsot every week, encourage folks, and we have a lovely community going.

Beyond that, I’ve been spending a lot of time in several groups for editors, talking amongst each other and discussing everything from comma placement and hyphenation to regional dialect. It’s a fantastic and fascinating thing to see and learn from. Some of these folks are veterans of over fifty years. Yet others are brand new to the profession and are drinking in the opinions and views of others. Also, different disciplines have such different perspectives. These things I’m always adapting into my own editing and learning.

Then we come to my writing.

I’m at a point where I’ve got an editor working on my book. This is my first time working on a novel with an editor, and I am finding the experience instructive and interesting. Also having finished a novel and working on my cover for real, preparing the typesetting, thinking about marketing… I think it’s going to teach me a lot about that part of the business. While I haven’t been on the author side of things before, I have been on the publisher side enough for long enough to make a good go of it, I think. I also have some phenomenal authors I am close with who are brilliant at it, and who I am going to be whining to as I learn to do this myself for the first time.

What this will teach me, beyond the satisfaction of publishing my own books (which has been a lifelong dream), this will make me a better editor and better publisher. And I am all for it. I look forward to this. I mean, also, I’m publishing a book, so the child in me who started writing as soon as they were old enough to hold a pencil is squealing and dancing. No, really. Child me did ballet.

If there’s an actual takeaway from this ramble, it’s that no matter how long you’ve been working in the field, there’s always something to learn, and exploring other angles of the same industry can provide a lot of insight into how to approach things. I’m not saying authors need to be editors. In fact, I think that (unless you have training) it’s a terrible idea. However, studying the thing from multiple angles can give you a whole new appreciation for the industry you’re in. I love learning, and every new milestone just tells me just how much further I have to go.

By the way, to plug the aforementioned novel my company is releasing, I’m really excited to introduce you to the third book in the Sam Archer series. Written by my good friend, Dr. Joseph Weinberg, this is the best book in the series yet. If you haven’t read them, you’re really missing out. The series is like a crossover between The Dresden Files and Constantine, insomuch as Sam is a man with no powers facing down a world of things so much bigger than he is. His voice is fantastic, the stories are wonderful, and I am kind of biased, but he has great cover art. (Spoiler alert: I did his cover art.)

See? It looks pretty awesome.

First Favor comes out June 15th, 2021 and is available for pre-order from Amazon. If you haven’t read the first two books in the series, you can find Pipe and Pestle also on Amazon for $3.99 for the ebook.

If you enjoyed this blog post and want to give me a thumbs up, feel free to visit my ko-fi and leave me a tip! A few tips is a tank of gas, a cup of coffee, or a cheeseburger.

How NOT to Market Your Book

How NOT to Market Your Book

How many times have you been scrolling through Twitter and seen one of those people on your feed who tags a bunch of people individually, replies to tweets, and copy/pastes a poorly-written advertisement that’s more hashtag than text? Well, this week we’re talking about how not to market your book. And that? That’s definitely one way not to market your book.

A tweet repeated three times from the same author in the same minute shilling their book with poor grammar.
Don’t do this.

Marketing is a challenge for authors. We are, at heart, writers and artists, and most of us bristle at the notion of having to talk to people. Introverts unite… separately… at home. However, as per my previous blog, we aren’t able to ignore it and be successful. This, however, doesn’t mean that all marketing is equal. Bad marketing is, in some ways, almost worse than no marketing because bad marketing will let people know your book exists, but it sure as heck won’t engender goodwill toward you or your work!

With no further ado, let’s talk about what not to do.

  1. Spam links with no explanations.
    Sharing links to where your book is sold is part and parcel to marketing yourself, however, if you are flooding your various social media outlets with links to your book without further content, it’s just going to irritate people. Make sure if you’re sharing the link to your book, you at least say a little something about it. Also, I’d only share to certain hashtags or outlets once or twice a day. While I’m not a Twitter algorithem expert, I can tell you that as a Twitter user, scrolling through the same advertisement thirty times in an hour makes me want to scream. I always mute that person, and I am not alone in that.
  2. Try and hard-sell people your book.
    If you’re approaching strangers on social media (or other places) and trying to force your book on them, it’s not going to get you anywhere good. Cold sales aren’t really an effective sales strategy, and it won’t do much to get people interested in you or in your work. Nobody likes the social media equivilent of a telemarketer.
  3. Spam groups or hashtags.
    In writing groups, it’s an extremely common occurance to have somoene join, drop links to their book with some marketing pitch either once or repeatedly, and leave. They don’t engage in the community, they don’t talk to people, they don’t offer any value. They just drop and jet because they have fifty other writing groups on their list to do the same thing to. This isn’t the venue, they’re not your audience, and if you aren’t engaging with people, all you’re doing is looking like a jerk.
  4. Start petty fights on your author social media accounts.
    This is a delicate line to walk. I’m not talking about politics or big issues here where speaking out can get you in trouble, I’m talking about being mean or childish and being unkind to people who don’t deserve it.
  5. Develop a massive ego.
    Publishing a book is a huge success, and you have every right to be proud of yourself. Truly. A healthy amount of the “good feels” is necessary when selling your book because you have to fend off trolls and jerks and lettheir nonsense slide. However, this healthy amount of self-esteem sometimes turns into authors thinking they are, in fact, the next Tolkein. You aren’t probably. Does that mean you can’t be darn good? Absolutely not. But remember that you aren’t going to get more book sales by stepping on others.

How to market your book is a huge discussion for which I always feel under-qualified despite reading a lot of marketing books over the years and watching countless videos and so on. I never feel like I know what I’m doing, but from my understanding most folks feel like they have no idea what they’re doing behind closed doors. So I’m not that far behind the curve, I guess.

Regardless of that, ultimately, the things to avoid when marketing are things that add no value to the person encountering the post or marketing method. Give people value. give them something more, something to enjoy. If you’re just screaming into the void without targeting it appropriately or acting like that MLM friend who invites you to dinner but then tries to hard-sell you into joining their scheme, it’s not going to earn you favors.

What Publishers Do and Don’t Do

What Publishers Do and Don’t Do

I had a run-in recently with someone on a writing group on Facebook. The individual was stomped by the admins of the group, but the discussion is something that sits ill with me and a subject that needs to be addressed. I may have talked about it years ago in this space, but it’s something that bears repeating.

The row was over the fact that authors must market their books, and publishers don’t market your book for you beyond a few specific avenues. This author was utterly aghast that I was saying publishers don’t do that, and got quite haughty over it, claiming to be some kind of bigwig with an agent and a traditional publisher and how dare I, a peon, question them. (Insert gagging noises here.)

Too many authors in the world fail to understand what a book publisher does and does not do for its authors, and it’s something that leads to major issues with authors and publishers, and everyone walks away frustrated from the experience and feeling as though their expectations were not met. This lack of understanding is also one of the major reasons new authors’ early books may flop, even with a publisher’s help.

To start with, to be a publisher of any repute, regardless of the model, publishers (whether traditional, hybrid, or otherwise) must have the following:

  • Acquisitions based on merit.
    This means an acquisitions editor who reads pitches, determines if something is the right fit for the company, and then decides whether or not to pick up the manuscript. Every company has slightly different criteria they look for in a book, and they’ll have differences in genre, preference, and so on. But either way, someone is actually looking at the manuscripts and deciding whether or not it’s a good fit.
  • An editorial process with at least one editor.
    The editorial process at Insomnia has several rounds of editing with a project’s lead editor. This will look at things like word choice, structure, sentence composition, removing excess words, clarifying confusing passages, fact checking as needed, punctuation, and so on. Then the book moves to a secondary editor who looks over it for any spelling/punctuation errors that may have been missed the first time. This happens again after the book has been typeset to ensure the maximum possible cleanliness of the manuscript.
  • Professional-grade typesetting.
    Whether for print or e-book, typesetting is extremely important, and doing it properly really can make or break a book. It’s a skill in and of itself, and while the skills for typsetting an ebook and typesetting a print book are quite different, either one or both are absolutely necessary. If you want to know how good their typesetting is, do a glance inside on their books listed on Amazon.
  • Good cover design.
    Sure, the old saying says not to judge a book by its cover, but a terrible cover won’t sell books. If all their book covers look like an eighth-grade Photoshop job, run the other direction. While not every company has the money for expensive cover design, any decent publisher will put out covers that at least look like they belong on a bookshelf and not at a garage sale.
  • A solid method of distribution.
    Distribution for most of us publishers means a combination of Ingram (or many other such book distributors) and Amazon. If your publisher is distributing only through Amazon’s KDP (formerly Createspace) services, that doesn’t mean they might not be a good seller, but it does show that they’re on the small side. Bookstores will not order through Amazon, so that’s something to be aware of. Ingram is one of the biggest distributers in the world, so any bookstore can order from them. While there’s no guarantee your book will end up in a brick-and-mortar store, having the option is important.
  • Provides an ISBN
    This is pretty self-explanatory. Your publisher should provide your book an ISBN (or multiple in the case of multiple versions of the book).

Now, you see this list of things publishers ought to provide if they’re to be considered legitimate, and you see what’s not on it?

Marketing.

This may come as an unpleasant surprise to folks, and for that I’m sorry, but publishers don’t typically do much in the way of marketing for authors. Those who do will do things like taking out occasional ads on Amazon or Facebook, and they’ll try and get your book into things like BookBub, which is a long shot by all accounts. This means that the marketing will fall to you, the author.

You will have to get out there (metaphorically during the pandemic, please) and sell your book. Your publisher will support this as best they can, but they cannot and will not do it for you. Even if you’re lucky enough to be picked up by an agent and a major publisher (one of the Big Five), they’re not going to do all your marketing for you. Sadly for all of us, writing books is not a set-it-and-forget-it situation. You can’t just get a book deal, publish it, and then do nothing and wait for money to roll in. Lightning may strike, and you may make sales, but I wouldn’t rely on it.

Sadly for all of us, writing books is not a set-it-and-forget-it situation.

E. Prybylski

The reasons for this are multi-fold, but it boils down to two key points: your publisher won’t want to spend the money on it (or maybe can’t) and readers don’t want to hear from publishers. While your publisher may well spring to have your book put into Ingram’s mail-out catalogue or will do some targeted Amazon marketing, this cannot replace the benefits of having the author talking about their book. Your publisher will not book blog tours for you and while they may work to help get your foot in the door at things like radio stations, the station is more likely to respond to an author rather than the publisher. No joke.

Hiring a publicist is extremely expensive, and small to mid-sized publishers cannot foot that bill. And the staff who’s on is often busy with other projects, so they cannot devote their time to marketing your book for you because they have other books to edit, design, and publish. At my company, for example, I am the head editor, typesetter, cover designer, and webmaster (insomuch as I poke at it every so often and hope I don’t break things).

Every book we produce comes through me, and once the book is out, I’m onto the next project. While I may take time to help an author with pre-release marketing and will make an effort to put them on my newly-minted podcast and let them give a lecture to my weekly writing group, I can’t do much more than that except maybe send a couple emails and do some cover mock-ups. I just don’t have the time because the next book is coming down the pipe and I have multiple clients hiring me for editing and coaching.

I’m not trying to complain to you about my workload, but you can see that I have no room to put another hat on the towering number I am already wearing. Most small publishers are in the same boat. In the bigtime (Big Five) they will assign you publicists, but that doesn’t mean you get to sit on your hands. In fact, you are expected to do most of the same things you’d be doing without a publicist. The real difference is that you will have access to expert advice, but you’re expected to run your own Facebook page, Twitter feed, and website and maintain an email list. While the publicists at a Big Five publisher may create a press kit for a new author and use their ties to get them articles in larger news outlets and maybe land them a spot on an NPR show, authors are still expected to use their own networks to market their book.

One of the unexpected surprises of being a new author is how much goes into promoting your books. I was lucky to be published by Penguin’s Putnam imprint for my debut novel, The Golden Hour. Yet even with the backing of a hefty Big Five publisher, I discovered that delivering the manuscript is just the beginning.

Todd Moss

Don’t believe me? Todd Moss, author of the Washington Post bestseller, “The Golden Hour” has a blog post on the subject (and she’s where I got the information on what the Big Five do for publicity.

In short, like any business venture you undertake, authors are expected to market it. While writing is romanticized (and rightly so), the less fun part of being a success is doing things like marketing, and learning how is very much available to us these days. While we might not all have publicists with the connections of Penguin, we can learn how to leverage what we do have and create a larger network for ourselves in order to boost sales.

While writing is romanticized (and rightly so), the less fun part of being a success is doing things like marketing.

E. Prybylski

It’s very possible to write an incredible book and not be lucky enough to have it sell if you aren’t willing to market the heck out of it and work hard to that end. As with many things in life, it’s not enough to be good at what you do–even great at what you do–you have to make sure everyone else knows you exist. After all, if they don’t know you exist or know that you’ve written a book (or books), then how can they possibly buy it?

The First Act (or Being in Order is For Losers)

The First Act (or Being in Order is For Losers)

Since my writing group is tackling act one this week, I thought it would be an appropriate time to examine it here! This is the part of the book most writers know well because we all start new projects like they’re going out of style. But what is the job of the first act? It has a specific role in writing beyond just “starting the story.”

Now, as a brief recap of last week’s post, about the second act, the second act typically comprises half the book. More or less. With that in mind, you’re looking at act one comprising about a quarter. In a book of 60,000 words (to make the math easy), you’re looking at about 15,000 for your opener. This number is, of course, flexible and hardly set in stone. So don’t think I’m trying to give you strict limitations. But there are those out there for whom ballpark projections help a lot.

So, in this fifteen thousand or so words of your opener, you need to: introduce the main character(s?), introduce the setting, and introduce the main conflict. These are all vital parts of the story and none should be skimped on. While they can be accomplished in brief early in the first act, you need to give time for each of the elements to breathe, like uncorking a fine wine.

If you’re using the Beat Sheet like I do, you’ll know the first act comprises of these phases:

  • Opening Image
  • Theme Stated
  • Set Up 
  • Catalyst
  • Debate

In those phases, you introduce the three things I mentioned above. Now, in this blog post, I’m not going to address hooks and the importance of the first chapter. That’s for another time. But know those are vital parts of the revision process and should be considered throughout. I’ll deal with them later, since for now I’m looking at the first act as a whole rather than piecemeal.

So, to tackle the parts separately, you first introduce the main character(s). That means we’ll see who they are and what their role in the world is before the life-changing events to come in the Catalyst phase. This includes, typically, a little information about their physicality (appearance, etc.), and it should tell a little about the character’s history. Now, not all of this has to happen at once. Nor should it. Info-dumps and/or exposition are things to be handled with caution. You have a fair amount of space to establish these things, so it’s okay to use it. Also, at this stage of the book, your readers don’t need to know everything about the main character(s). It’s okay to let them keep their secrets.

In this fifteen thousand or so words of your opener, you need to: introduce the main character, introduce the setting, and introduce the main conflict.

E. Prybylski

For example, in my current work-in-progress(WIP), my main character’s story remains hidden from the reader until the very end of the first act. Them choosing to divulge it is part of the Debate. But my character’s general appearance shows up in the first few chapters. In addition to that, I introduce the main members of the supporting cast through this space and provide a little information about the world.

In novels where the story takes place somewhere other than the real world, a fair bit of setting establishment happens here. In my WIP, I need to introduce the reader to the urban fantasy elements of the story and establish what the basics of the world are like. Right now I know I’m quite light on that, but I’ll go back and add more once I’m editing. At the moment, I’m still in the first draft and throwing things at the page and moving on. Typos be damned. And that’s okay. My WIP has comments in the margins about things I need to set up or research in the “later” time. Right now, I just want to write the story that’s burning in my chest like a brand.

Most of the first act is the set-up phase. It’s where we put the pins into place that we will knock down later. In the earliest stages of this, it’s our chance to introduce readers to the worlds in our head. And it’s an exciting thing to write! In the genres of sci-fi/fantasy (and all their various subgenre), however, there’s the temptation to dump all the information on your readers at once. We’re like that. We get started talking about something we’re really into, and suddenly everyone’s eyes glaze over because while they may be passively interested in the way Italian rapier styles differ from Spanish, they weren’t prepared for the full Fiori theater we just put on, and we lost them an hour ago.

There are many techniques available to writers to establish their setting, and I don’t have time to get into all of them here. But one that I have found most effective is to give information as it is relevant to the character’s life. So, for example, in my urban fantasy, elves and the “tusked” races (orcs, ogres, trolls) have major racism problems between them. I don’t pour out the full history of what, why, and how all at once to the reader. In fact, I don’t even mention it until my character sees a sample of it happening “in the wild.” They then ask their companion about it and learn a little of what and why.

Since that information is only passingly relevant in my book (though it’s important in future books), I don’t devote a lot of time to it. Even if I know what, who, why, and how. And when! I could talk about it in-depth for ages if I wanted to, but the reader would then assign a lot more weight that than I need for this particular book. Which is part of the problem.

When handling setting and other such elements, it’s important to apply the principle of Chekov’s Gun to them. If you devote a lot of time to explaining something in the story, or have a setpiece hat appears to be of particular significance, it had better be actually important to the story. If it’s not, you’ve wasted the reader’s time and attention and will frustrate them. This is one of the main reasons why I couldn’t get into the Song of Ice and Fire. I respect its place as a wildfire literary phenomenon, but I couldn’t get into the books. The first several pages of the first book were a deep-dive into the construction of a person’s cloak. And while I understand that they’re using this as metaphors for things, I just plain couldn’t be bothered to keep reading. I am also told that he does that a lot in the series, and frankly I’m not that kind of reader.

Don’t get me wrong–metaphors are great literary devices. But if you spend pages doing a deep-dive into the details of someone’s wardrobe, by God that had better be of serious importance later.

Instead, give readers enough information to picture things in their mind, but don’t bog them down with details. It’ll wreck your pacing to the point where it’s no longer recognizable. While there are people out there who enjoy such types of writing (mostly those who enjoy books like the Silmarillion), your more casual reader will find it exhausting and quite dull. They also will have a tendency to skip those parts, and if you bury important things in the fluff, well. . .now they’ve just missed it. If you’re writing for the audience of the Silmarillion, then go for it, and I salute you, but if you’re trying to reach a broader appeal, stick to shorter, snappier descriptions and giving information as it’s needed rather than trying to dump it all on at once.

Then we have the main conflict. This is typically introduced in the Catalyst stage. It’s where we pull the rug out from under the main character(s) and set the stage for the rest of the story. In Star Wars, Episode IV, it’s when Owen and Beru are killed and Luke has to flee Tatooine with “Ben” Kenobi. This catalyst is what hurls the character into the rest of the story. They might fight it (and during the Debate phase, they deal with whether or not they’re going to rise to the challenge), but ultimately they do have to face up to this conflict because otherwise your story ends here. Whether they face the challenge willingly or not is another matter entirely, but they do have to face it.

This main conflict doesn’t have to be the only conflict, nor does what the character believes the main conflict to be have to be what, in the end, they rally against. When you hit the Catalyst phase of the story, however, you need to introduce the main character into the main body of the work with a trebuchet. YEET. They probably don’t have all the data points of why things are happening and, in fact, may not have much of any. But this is the reader’s first full taste of what is going to come. It’s where you take the afghan of their world, grab an end, and start tearing holes in their sense of safety and security.

Now, this introduction doesn’t always have to be scorched earth of the story–that comes later in act two. But it should be life-altering for your main character(s). Owen and Beru’s death turned Luke’s world upside down and destroyed the safety, predictability and comfort of his “before” world. In Iron Man, this moment is (in my opinion) when Tony Stark and Yinsen free themselves from Raza’s grasp and Yinsen dies. I’d warn you about spoilers, but if you haven’t seen the first Iron Man movie or Star Wars by now, I’m not sure what to tell you.

This catalyst and the main character wrestling with its implications and events is what sets the stage for act two to come on the scene, so it’s of vital importance. This introduction to what the reader/viewer etc. believes the main conflict is sets the tone for the entire rest of the book. Even if the main conflict is so much bigger or deeper than the reader is aware of at the outset. (And it should be!)

Ultimately, the first act is all set-up. You’re giving the readers the notecards for the rest of the story and saying, “Strap in, kids, it’s going to get rough after this.” It’s also great fun to write because you, the writer, usually have plans and ideas for the rest of the story, so it’s a perfect opportunity for villain-like mustache twirling. “Oh, you like this character, do you? Wait until you see what I do to them.” Don’t deny yourself that. It’s the little things in life.

You’re giving the readers the notecards for the rest of the story and saying, “Strap in, kids, it’s going to get rough after this.”

E. Prybylski
Head Hopping and Why It’s A Problem

Head Hopping and Why It’s A Problem

Hey, it’s me, your friendly neighborhood editor resurrected from the dead. My hope is to make this blog a monthly thing. We’ll see if I can make that happen how I intend, but let’s give it a shot at least. I know I’ve said that about a million times, but maybe this time it’ll stick.

We can only hope. 

So, to dig into this, let’s start with discussing the important parts of POV.

First, the POV character is the one who informs the reader. Everything filters through them, their biases, their experiences, and their knowledge. That means we only know what they do. Now, you can have multiple POV characters in a book separated by scene breaks or chapters, but you should only have one POV at a time (if you change on the fly in the middle of a scene, that’s called “head hopping” which we’ll get into later).

Choosing your POV character is important–it informs your whole story. Can you imaginee reading the Dresden Files books from the perspective of Michael? Actually, some of you can, if you’ve read Jim Butcher’s numerous short stories from the other POVs. It’s a very different feel than from Harry’s experience.

The POV character is, typically, the main character of your book. If your book is about multiple main characters, it may end up with multiple POVs at different times, but don’t get crazy with this. Readers who jump from character to character to character don’t form a relationship with most any of them, so getting them to care about your character and their journey will be more difficult.

While there’s no hard and fast rule, you should probably not have more than three or four primary POV characters. If you throw in a chapter or scene written by an incedental NPC here and there, that’s all right, but don’t overdo it. Think of it like salt. If you add some salt, it can really enhance a dish. Some people like more or less of it, but if you just dump all of it in, it will become inedible in its entirety.

Whether you’re writing from first person or third person, you shouldn’t write about things your POV character doesn’t know. For example, if she doesn’t know the person across from her plans to kill her, you shouldn’t tell the reader that. What you can do is have your character put pieces together, notice things like body language, tone, things like that. Neurotypical (people who are not, for example, on the autism spectrum) people are capable of reading facial expressions and body language to put together someone’s emotional state most of the time. If your POV character isn’t neurotypical, then you, as a writer, need to account for that in your handling of such things.

Let’s write a sample scene to show you what I mean:

Mary slouched in the diner booth, staring at Bobby. He’d been quiet today, and he was thinking of breaking up with her. He frowned at his pancakes and sighed. “I think we should see other people.”

The words hit Mary like a fist, and her jaw dropped. “What? It was going so well!”

“Yeah, well. I just think I’d be better off with Joan.” Bobby really liked Joan, and whenever he thought of her, he smiled. Like he was now.

Mary felt like someone had kicked her in the belly. “Oh.”

You can see, immediately, that I’ve jumped between POVs here (Mary’s and Bobby’s). The first paragraph starts implying it’s in Mary’s POV, but we have the revelation that Bobby was thinking of breaking up with her. Which also has the effect of robbing the last line of the paragraph of any power, since we know it’s coming.

The second paragraph is squarely in Mary’s POV, describing how she feels the impact of the breakup.

In paragraph three, it goes back into Bobby’s POV, since Mary (we can assume) is not in Bobby’s head and doesn’t know exactly what he’s thinking or feeling.

Then, paragraph four returns to Mary’s point of view.

This small scene is indicative of head hopping. There are authors who get away with this. A dear friend of mine recently mentioned she was reading an Ann Coulter book where this happens, and it’s somewhat common in the Romance genre. This head hopping robs the reader of any mystery of what’s happening right here, and you don’t really know which character you’re in deep POV with.

In this case, it’s not particularly confusing, but if you added more characters, it could end up a catastrophe. Fast.

So, how do we fix this poor scene? Well, first, we choose a character to write from. I’m going to go with Mary. Then, let’s rewrite it focusing on what Mary can see, feel, taste, touch, and so on. What she knows.

Mary slouched in the diner booth, staring at Bobby. He’d been quiet today, and she wasn’t sure why. He frowned at his pancakes and sighed. “I think we should see other people.”

The words hit Mary like a fist, and her jaw dropped. “What? It was going so well!”

“Yeah, well. I just think I’d be better off with Joan.” A small smile curled the corner of his mouth when he said Joan’s name.

Mary felt like someone had kicked her in the belly. “Oh.”

Now it’s written from exclusively Mary’s point of view. It describes a little of what she can see regarding Billy’s feelings (paragraph three), but it doesn’t give the reader any knowledge they wouldn’t have already. This means the reader doesn’t have warning that he’s going to break up with her immediately, so when it happens, the reader experiences it along with Mary, rather than trying to do it splitscreen.

Let’s try it from Bobby’s POV:

Bobby felt the weight of Mary’s eyes on him from across the diner table. He’d spent the day trying to figure out how to say what came out next, but it was best that he just say it. He sighed. “I think we should see other people.”

Mary’s jaw dropped, and she let out a huff of air. “What? It was going so well!”

“Yeah, well. I just think I’d be better off with Joan.” Bobby really liked Joan, and whenever he thought of her, he smiled a little.

Her lower lip quivered a little, and Mary looked at the table. “Oh.”

Now we can see what’s going on in Bobby’s head, and Mary’s reaction is described through what he can see (her quivering lip, her sigh). This is still written solidly from Bobby’s POV, but it doesn’t mean the reader ignores the impact on Mary.

Finally, a note on Omniscient POV:

Omniscient POV isn’t accounted for in this article because it is both pretty uncommon these days and it is quite different than the limited POV varieties (first, third). Omniscient writing requires different things, but it, too, does not head hop. It is written with less intimacy to the individual characters, but what it sacrifices in depth, it makes up for in perspective.

Omniscient POV is very much its own thing. If you have read books like “Lord of the Rings” by JRR Tolkein or “Rocket’s Red Glare” by my dear friend Cy Stein, you’ll notice that you aren’t deep into any individual character’s head but instead see everything more or less all the time.

This blog has run pretty long already, and I’ve covered POV before on this blog, so I think I’ll just summarize by saying: head hopping bad. Don’t do it.

Research, Research, Research!

I cannot tell you the number of times I have stumbled across an author who has had issues with facts in their manuscript. And I don’t mean little things. I’ve had authors who tried to flip safty off on revolvers (revolvers don’t have safeties as a rule) and who had someone doing cross stitch in ancient Rome (cross stitch didn’t exist back then). While I don’t agree with “write what you know” as a rule, I would rephrase that to say, “know what you write.”

The problem I have with “write what you know” is that it limits you to things you know now. Which is a problem. Also, since I write high fantasy and science fiction, I can’t really “know” a lot of the things about the setting since I invented it. However, what I don’t know, I can postulate or research. And therein lies the key: research.

I am a lucky woman. I have diverse interests and can talk intelligently about everything from police procedure to the ingredients used to prepare authentic Medieval recipes. While I don’t know everything (I really don’t), I have a brain full of factoids that, outside of writing, are useless to pretty much everyone. Maybe I’m not that lucky. But it does give me an edge in conversation.

The reason I know all those various things is research. I’ve studied a great many subjects at varying depths and, at the very least, know how to dig for information in a way that yields fruit. With that in mind, I have some suggestions for authors aspiring to learn more about just about any topic!

  1. Find an expert.
    No, really, find one. If you want to learn about firearms, go to a range or a store and start asking questions of the clerk. Also, consider finding someone who knows them to take you shooting. There is no substitute for practical experience. I have taken authors to the range before to let them experience what it’s like to fire a gun, and it gave them perspective nothing else could. Similarly, you can ask a martial artist about fight scenes, a scientist about science, maybe see if your local police are willing to talk to you about police procedure. It may seem daunting at first, but you will end up with far more authenticity to your writing than you would otherwise. Also, most nerds (and experts are nerds) love to talk about their subject of expertise. Seriously. Just ask us. We’ll talk your ear off.
  2. Learn how to use search engines.
    I don’t mean that in a sarcastic way. Using Google effectively will give you a great deal more data than if you wander your way through it. Also, no matter what they told you in school, Wikipedia is an excellent resource for the beginning of your studies. While there is occasionally misinformation on there, the curators do an excellent job of ensuring factual purity.

    Using Google effectively can include such techniques as using the proper keywords, using quotation marks to specify exact phrses, and other such things. It’s an art all in itself, and you may find your research becomes easier when you learn how to utilize your tools properly.

  3. Learn to recognize sources.
    When I was in college, one of the things emphasized to me was learning how to locate primary sources. A primary source is the article, study, work, etc. that is the origin of the story. It’s like reading Shakespeare rather than reading about Shakespeare. Secondary sources are useful and can help us interpret primary sources, but we must be careful because secondary sources often have opinions.

    In addition to that, make sure the sources you are using are real ones. This means vetting them. You’re more likely to get better information about the physical effects of a car crash from WebMD than you are from lolurmom.net. (I don’t know if that’s a real site; don’t visit it.) Evaluating sources is important because it means you can be sure your research is at least legitimate, even if you aren’t always correct.

While these cannot guarantee you won’t make mistakes, these three tools may prove useful to you while you are preparing your work. Also, make sure when you are at the stage where you need an editor, make sure you find an editor who knows your subject matter. Or one who is willing to research if they don’t know. I have caught factual errors in books more than once, even if the subject isn’t my forte. However, I also know when I am not the right editor for a book. It’s completely okay to ask your editor if they have experience with a subject, so don’t be afraid to do so!

Using Social Media As A Professional

Using Social Media As A Professional

Social media is a seductress that sucks away tons of time we could be using for writing. However, it is also a useful tool for marketing. I’m not going to talk about limiting your time on social media or any of that. I’m also not here to talk to you about how to market using social media. That’s the realm of social media marketing guru, Kristen Lamb. No, indeed, my focus is a little different.

I have many authors, publishers, editors, and other professionals in the writing industry as friends on Facebook. They are also people whose news feeds are full of all kinds of things. Now, many of them use separate accounts (or pages) to distinguish their writing profession from their personal Facebook where they connect with friends and family. However more just use one social media account to serve both purposes. Most of this post will be focused on Facebook rather than the other social media outlets because Facebook is the one I am most active on. I find Twitter hard to follow and keep up with, and LinkedIn requires you to pay to play for a lot of their good services. Neither are bad platforms, but they just aren’t the one I’ve cultivated the most. However, this list of thoughts on social media use should be universal for all platforms.

1) Use your privacy settings.

I know a few people on Facebook who have their accounts set as public. That means everything they write goes to everyone in the world. While that can be useful and beneficial for some things, if you’re melding personal and professional that means you need to take an extra degree of care regarding what you post because everyone with an internet connection can view what you say. That means you absolutely should not  post very personal things on Facebook with that setting. If you had a fight with your partner, if you had a bad day you want to vent about, if you plan on using a lot of profanity (and that’s not part of your author platform)… you need to think about all those things and who is going to see them.

2) Think Before You Post

Before you put anything on your account, consider how it might impact your brand. For example, I do not post anything with profanity to my Facebook wall whatsoever (though if there’s some in an article, I’ll put a warning and maybe share the article anyway). I also explicitly avoid the topic of politics and do not permit political discussions on any of my Facebook posts. Why? Because they turn into arguments faster than you can say “this was a bad idea.” Now, some authors view their political activities as part of their world and don’t care if they are divisive enough to turn off readers whose opinions differ. That is a perfectly valid standpoint, but make absolutely certain that whatever you post, you do so with attention and care.

3) Know your posts will be scrutinized by potential clients/buyers

Yep. You can think, “Oh, this is my personal space to mouth off,” but you’d be wrong. The minute you start selling your book, you must begin selling yourself. That means everything you post in a public medium will immediately become a factor in whether or not someone will purchase your book or your service. If you’re a publisher or editor, authors will immediately start thinking about whether or not you are someone they want representing your book. This also includes whether or not you write in coherent English. If, as an editor or publisher, you are consistently writing posts that have major errors (which couldn’t be explained by autocorrect or typos), folks will throw red flags all over the place and not work with you.

4) Double-check all sources for articles

Due to the increased amount of scrutiny your page will receive by your audience, you need to make sure your sources and content are quality. If you are consistently posting fake news stories (the Onion doesn’t count), it will hurt your image as someone who can be trusted. This also includes industry stories and information. If you’re sharing information, make sure it’s vetted or at least overtly labeled as opinion. There’s nothing wrong with sharing opinion pieces, just make sure you aren’t sharing opinion as dyed-in-the-wool fact.

5) Know that everything you post reflects on your platform

Everything. When you are on social media, every single thing you post (and everything that could show in your news feed to others, like comments you make on friends’ posts) reflects on your platform and can either help or hurt. There’s a reason I exclusively post silly, positive, friendly things on my Facebook. That’s my choice, though, not something I’m mandating for everyone. Just make sure you’re aware that every single thing you post or share will impact the opinion of your readers. That choice is yours alone to make, however.

In the end, social media is what you make of it. You must make your own decisions about what you share or do not share, what you say, and what you do. If you rant and rave and curse and scream… well, that’ll impact the sorts of people who want to work with you or read your books. If you are sharing vulgarity, nudity, sexually charged material, or deeply political posts, that’ll affect them too. As an author, you need to view things differently because you are, essentially, a small business owner. The product you are selling is yourself and your work. If you want people to invest in you, work with you, or purchase your products, you need to be appealing. Your social media account (unless you separate one out that’s just friends/family) is no longer a private space for you to express yourself. Put that idea right out of your head. If you need a place where no one will judge, comment, or have the right to use that information to determine if they want to work with you then lock down your social media and/or get a diary. We all need to unload sometimes, but as authors we need to be careful how we go about it!