Social media is a seductress that sucks away tons of time we could be using for writing. However, it is also a useful tool for marketing. I’m not going to talk about limiting your time on social media or any of that. I’m also not here to talk to you about how to market using social media. That’s the realm of social media marketing guru, Kristen Lamb. No, indeed, my focus is a little different.
I have many authors, publishers, editors, and other professionals in the writing industry as friends on Facebook. They are also people whose news feeds are full of all kinds of things. Now, many of them use separate accounts (or pages) to distinguish their writing profession from their personal Facebook where they connect with friends and family. However more just use one social media account to serve both purposes. Most of this post will be focused on Facebook rather than the other social media outlets because Facebook is the one I am most active on. I find Twitter hard to follow and keep up with, and LinkedIn requires you to pay to play for a lot of their good services. Neither are bad platforms, but they just aren’t the one I’ve cultivated the most. However, this list of thoughts on social media use should be universal for all platforms.
1) Use your privacy settings.
I know a few people on Facebook who have their accounts set as public. That means everything they write goes to everyone in the world. While that can be useful and beneficial for some things, if you’re melding personal and professional that means you need to take an extra degree of care regarding what you post because everyone with an internet connection can view what you say. That means you absolutely should not post very personal things on Facebook with that setting. If you had a fight with your partner, if you had a bad day you want to vent about, if you plan on using a lot of profanity (and that’s not part of your author platform)… you need to think about all those things and who is going to see them.
2) Think Before You Post
Before you put anything on your account, consider how it might impact your brand. For example, I do not post anything with profanity to my Facebook wall whatsoever (though if there’s some in an article, I’ll put a warning and maybe share the article anyway). I also explicitly avoid the topic of politics and do not permit political discussions on any of my Facebook posts. Why? Because they turn into arguments faster than you can say “this was a bad idea.” Now, some authors view their political activities as part of their world and don’t care if they are divisive enough to turn off readers whose opinions differ. That is a perfectly valid standpoint, but make absolutely certain that whatever you post, you do so with attention and care.
3) Know your posts will be scrutinized by potential clients/buyers
Yep. You can think, “Oh, this is my personal space to mouth off,” but you’d be wrong. The minute you start selling your book, you must begin selling yourself. That means everything you post in a public medium will immediately become a factor in whether or not someone will purchase your book or your service. If you’re a publisher or editor, authors will immediately start thinking about whether or not you are someone they want representing your book. This also includes whether or not you write in coherent English. If, as an editor or publisher, you are consistently writing posts that have major errors (which couldn’t be explained by autocorrect or typos), folks will throw red flags all over the place and not work with you.
4) Double-check all sources for articles
Due to the increased amount of scrutiny your page will receive by your audience, you need to make sure your sources and content are quality. If you are consistently posting fake news stories (the Onion doesn’t count), it will hurt your image as someone who can be trusted. This also includes industry stories and information. If you’re sharing information, make sure it’s vetted or at least overtly labeled as opinion. There’s nothing wrong with sharing opinion pieces, just make sure you aren’t sharing opinion as dyed-in-the-wool fact.
5) Know that everything you post reflects on your platform
Everything. When you are on social media, every single thing you post (and everything that could show in your news feed to others, like comments you make on friends’ posts) reflects on your platform and can either help or hurt. There’s a reason I exclusively post silly, positive, friendly things on my Facebook. That’s my choice, though, not something I’m mandating for everyone. Just make sure you’re aware that every single thing you post or share will impact the opinion of your readers. That choice is yours alone to make, however.
In the end, social media is what you make of it. You must make your own decisions about what you share or do not share, what you say, and what you do. If you rant and rave and curse and scream… well, that’ll impact the sorts of people who want to work with you or read your books. If you are sharing vulgarity, nudity, sexually charged material, or deeply political posts, that’ll affect them too. As an author, you need to view things differently because you are, essentially, a small business owner. The product you are selling is yourself and your work. If you want people to invest in you, work with you, or purchase your products, you need to be appealing. Your social media account (unless you separate one out that’s just friends/family) is no longer a private space for you to express yourself. Put that idea right out of your head. If you need a place where no one will judge, comment, or have the right to use that information to determine if they want to work with you then lock down your social media and/or get a diary. We all need to unload sometimes, but as authors we need to be careful how we go about it!